Our Thoughts on Microsoft's Big Announcements

Microsoft made two major announcements this week, revealing the Surface, which is an advanced hybrid of a PC and tablet, and the Windows Phone 8. These new developments, coupled with the new Windows 8 software, allow us to offer a better CaptainDash experience to users.

We have been working closely with the Microsoft developers of Windows 8 over the past 18 months to develop a useful business-oriented application. After much discussion, we have made many changes in order to make the application very user-centric. In other words, you don’t have to be a technology wizard to operate the application because we have shared the core W8 philosophy, which is to make operations simple and intuitive. You can organize large amounts of data to discover cause-and-effect patterns and track internal and external changes in business operations and consumer behavior. It’s all about the final user experience; if you have all the internal and external data at your fingertips that you need to learn about your business and make decisions, we have done our job. Synergy of all your information is the end goal.

The new Surface tablet specifically offers users greater mobility and personalization. This means that you can now set up your office to plug-into your business anytime, anywhere. You don’t want reports months from now explaining what is going on in the present (which quickly becomes the past), so we give you the power to connect and interact in real time. The tablet is a window into your entire network of data, and with it you will become a part of the data revolution.

We are looking forward to offering the CaptainDash experience on the finalized Windows 8 software, including the Surface tablet, which will be available in the near future. Be sure that we will keep you updated on how I plan to use these new gadgets to equip your company with marketing superpowers.

Captain Dash