Time to shine!

European startups: Now is your time to shine

It has been said that arguing against globalization is like arguing against the laws of gravity.

I just came across an article on venturebeat.com that shines a spotlight on European startups in particular. With strong diplomatic alliances being forged between the United States and Europe, it's no surprise that technology alliances have been said to be on the horizon. Keep your eyes to the skies indeed.

According to the Economist, the relationship Europe has with the US is the closest and wealthiest in the world, accounting for half of the global GDP. However, the European market is remaining stagnant and is predicted to stay that way throughout 2013, whereas the US market, while still in a lull, is growing.

What does this mean? Well, the boldest European CEOs will use the opportunity given by the lull in American markets and expand to the US, gaining traction as he goes. The startup culture, while existing in Europe, is not as solidly established as it is in the US, in cities such as NYC or Silicon Valley. Expanding into these places can prove a worthwhile endeavor, and venture capitalists are known to flock to these technology hotspots.

However, caution is required. It takes around 2-3 years for a company to become established enough for American investors, and so any startup willing to expand should be prepared to fund itself during that time.

Technology and globalization are two intertwined hands that are constantly passing from country to country, bathing the country in technological advances and economic advantages. For so long, the United States has been the dominant party in this tango, constantly expanding their operations to various parts of the world. Now it's Europe's turn!


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