After Snapchat, What?


The race to the top is very much a reality and the future, ladies and gentlemen, is closer than you imagine! 2014 was the year of consumer engagement and communities. 2015 is all set to be the year of solutions that will help brands target their ideal demographic better. That is always good to know, but, if you wish to become or remain ahead of the competition you should be asking what about after that?

With millennials living their lives on social networks and in light of recent technological trespasses privacy is the single biggest concern for consumers and this need for privacy will only intensify. Here, at Captain Dash we are committed towards using the best possible solutions to protect the data shared by our clients with just this very fact in mind. Data collected through Marketing efforts is collected through creating trust with consumers and hence, needs to be treated as such. Even as I write this, technology is getting closer to realizing this need.

Snapchat has paved the way ahead indeed. The power of this medium has become obvious ever since Madonna took to Snapchat for releasing her latest video. But, Snapchat is just the beginning. There is more to come – exclusivity and elusiveness both are becoming paramount and as a marketer you need to think ahead. Think about how your campaigns can and should be designed to cater to the new age consumers. You need to be predictive and proactive, with a focus on protecting the privacy of your community.

Written By: Meghna Verma Meghna Verma is the Content Manager at Captain Dash.  You can reach her on Twitter @M3GV3RMa .