Faster, smarter, better: data for decisions and actions 

Decisions and actions are directly challenged by an absolute need: speed. Our world does not wait and every second counts. In the business world or in our everyday life with others, we need to act and make quick decisions in order to succeed. Data is in the heart of this phenomenon. It has a speed with no equals, which makes the decision making process more complex for companies.

We need to be faster but also smarter and more efficient, it’s a matter of survival.

Faster The data flow is constantly increasing. It is now a necessity to equip ourselves with solutions that are able to capture and master this data flow. This will help to analyze data in real time and make decisions based on this data. The goal is to make sense of this data, which is translated by taking actions. Data becomes then a real asset devoted to act faster simply because it is actually understood.

Smarter Understanding data and its essential role in a company’s life is key. It needs to be clear, with no silos and this, throughout the entire organization. The idea here is to make data available to everyone by giving them a smart understanding of the economic and general life of the company. By making it available to all, data with simple and efficient dashboards is putting the company under a positive and agile tension.

Better Being better serves efficiency and by being faster and smarter our organizations are on the best path to grow. Today, we constantly work on the move and in networks, that is why we need to be agile and pro-active. Steering our companies with the right KPIs is essential. KPIs give a true evaluation of actions and their impacts serving anticipation and progress.

Captain Dash’s value proposition is that and much more, so contact us now!

"The necessity for CEOs and their teams to implement a roadmap to anticipate their customers’ needs and to offer new services is essential. They no longer can slow down or have a “me too” strategy because of the risk it represents. Data and its transversal dashboard feed this need, they are the antidote for status quo and working in silos. Speed, customer experience, relevancy, growth, new customers… They all are linked to each other. You can open a bank account in 8 minutes with Number26 or book a place in 5 minutes with Airbnb. So why are you still being asked for your needs when you enter your bank or for your preferences at your favorite hotel? Legacy information systems were not designed to answer high-speed and agility needs, that is why you should leave them where they are but build around them with transverse data teams. They are the ones who, with a microservices architecture, will capture the data on legacy systems mixed with data from other sources - from customer accounts to social networks.  You don’t need another Watson but a simple dashboard with data that allows you to grow rapidly and efficiently."

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Written by: Bertrand Verret, Chief Revenue Officer at Captain Dash

Choosing the right web analytics solution for your marketing needs

Choosing a web analytics tool that is right for you in terms of your requirements, level of sophistication, and budget is no easy task given the number of tools out there. Here, we are not reviewing various available solutions, rather we are going to talk about the points to consider when you are shopping for the ideal solution for you.


Evaluate your needs. What do you need to accomplish, can your company implement the technical solutions, what is the frequency with which you need to generate reports and how reliable are these reports, is your current site compatible with the solution, what are the options and costs for adding more servers in the future and last of all, how much can you currently spend on this?

Examine the breadth and depth of the solution. Is it scalable, easy to use, intuitive, how fast are the reports generated, is the language easy to understand, and last are you able to configure the solution to suit your needs?

Think about the support system provided by the solutions provider. Is the support easily available, are there additional hidden costs, are there any tutorials provided, is there an online community support around the solution and are there any integration services offered?

Company track record. How long has the company been operational, is it stable, are they upfront about costs, is this their core business, are there updates, and is there a commitment to continuously improving their solution.

Approaching your analytics solutions from these four broad angles is a good way to whittle down the options till you are left with just 2 or 3 and from there on you can go into further detail to make your final choice.

At Captain Dash we believe that there is no real silver bullet as far as analytics solutions go. Every business has its own individual needs. This is the reason why when we create dashboards, we take into account the finer details of a given business and provide customised solutions for their needs.


Written By: Meghna Verma Meghna Verma is the Content Manager at Captain Dash.  You can reach her on Twitter @M3GV3RMa .