Captain Dash's solution for La Française des Jeux

How Captain Dash answered La Française des Jeux's needs, interview with Cécile Lagé, Chief Digital Officer "Our stake : to put the client at the heart of our strategy... and develop the culture of data among our teams... Captain Dash's solution makes you want to use it, it is very ergonomic, easy to use and with a well-designed platform, it works better." - Cécile Lagé, Chief Digital Officer à La Française des Jeux

La Française des Jeux & Captain Dash from Captain Dash on Vimeo.

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La solution Captain Dash pour La Française des Jeux

Comment Captain Dash a su répondre aux besoins de La Française des Jeux, rencontre avec Cécile Lagé, Chief Digital Officer "Notre enjeu : mettre le client au coeur de notre stratégie … et développer dans nos équipes la culture de la data … La solution Captain Dash donne envie, elle est très ergonomique et facile à consulter, donc en mettant en scène de façon jolie, ça fonctionne mieux." - Cécile Lagé, Chief Digital Officer à La Française des Jeux

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Sexy Data = Smart Data + Beautiful Data

At Captain Dash we believe that data is sexy. Data is smart enough to tell a story and beautiful enough to delight your senses. Or at least it can be all those things. Smart Data

The world is already overwhelmed with data and the number of devices producing data outnumbers humans. This number is all set to explode by 2020.

What this means is that data is not going away and it IS the future.

As data has increased everyone has jumped on to the bandwagon of creating metrics. Everyone wants to know every possible thing that data can tell him or her.

As a generation we have become pros at adding performance metrics to as many things as possible – our health, our businesses, dating sites, even our social interactions!

But these metrics are just numbers again without the right context and the right vision. This is where story telling comes in. All the data that you or your business generate can tell a fascinating story when the right KPIs are applied to this data along with supporting facts, understandable charts and finally correlation.

Beautiful Data

Humans are visual beings. Not only do we judge people and things based on how they look but we digest information in matters of seconds when represented visually as opposed to the minutes or hours it would take to read it or listen to it. On top of that it is easier for us to retain a picture over a book.

So, of course visualizing data is key. But visualizations needn’t be boring pie charts. Visualizations should be harmonious, sleek and impactful!

They should make the viewer stop and spend time on them.

Sexy data

When you combine these two elements, the correct data with beautiful visual representations of it’s story, you have on your hands what we call sexy data.

This is the kind of data that is intuitive, hits the mark and is appealing to look at.

Going forward, the success of data depends entirely on turning the vastness and complexity of data into something simple and intuitive enough to attract its viewers.

Hence, how sexy your data is depends on how smart and beautiful you make it!

Written By: Meghna Verma