KPIs for Customer Experience

Customer Experience is not an easy thing to evaluate and it can be very challenging to identify which KPIs should be considered for that. The right vision in this process involves lots of insights such as those linked to transactions, satisfaction, service quality, opinion, traffic… Every single moment the customer has with the brand needs to be measured with the right focus.

When a customer is unhappy with a brand, studies say he shares 3 times more than when he’s happy!

KPIs that are connected with insights of satisfaction can be easily measured but the action doesn’t stop here. It needs to follow the customer’s interaction with the brand (likes or dislikes on social media, delivery issues, etc), evaluate the impact (positive or negative) and implement immediate actions (correcting mistakes or thanking the customer for example). Choosing KPIs that are relevant in this new paradigm made of instant gratification, permanent change and uncertainty, is a major challenge. KPIs have to be simple and in real-time, they need to be changed with agility if necessary.  

75% of customers are ready to leave a website and search for another one if content is not optimized!

Optimizing the way brands interact with customers is essential and relevant KPIs can help with that. Implementing KPIs especially chosen because they give the right vision of time interactions, responses quality or appreciation of new apps, etc, can be very useful and efficient in terms of customer experience. Customers are very demanding regarding the quality of websites, mobile apps and so on, and the only way to be aware and up to date is to have a good monitoring of all signals they give.

It takes 4 seconds for a customer to make its choice.

Relevant KPIs are a must-do but monitoring these KPIs is more than a must-do! It’s a question of survival, just because data is eveywhere and the only way to understand it, is to have the right dashboard at the right moment!

Captain Dash can help, so meet the Captain!

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Written by: Bertrand Verret, Chief Revenue Officer at Captain Dash

Quelle stratégie face à la diversité des mesures d’efficacité ?

La diversité des mesures capables de rendre compte de l’efficacité de l’entreprise ne cesse de s’élargir. Pas un jour sans qu’un nouvel indicateur émerge, toujours jugé complémentaire voire plus pertinent vis à vis des autres.Contacts clients, réseaux sociaux, e-commerce, réputation, objets connectés … autant de nouvelles formes d’interaction avec le client qui rendent nécessaire une vision holistique du parcours client avec la marque. Alors quels indicateurs pour juger de la performance des actions menées ?

Les indicateurs, de par leur diversité, doivent être considérés comme un ensemble cohérent, une vision globale de la vie de l’entreprise, son histoire relationnelle et business en quelques sortes. Il doivent parfaitement coller, si possible en temps réel, aux exigences de la lisibilité et de la simplicité. Mais c’est avant tout leur choix qui est primordial, ainsi que les assemblages de certains liés par les mêmes enjeux. Ces derniers, agrégats décisionnels, sont des super KPIs qui portent en eux la puissance du changement des entreprises. Ceux sont eux qui évaluent la pertinence des actions directement liées aux nouveaux modes organisationnels. Ils sont par définition évolutifs et doivent impérativement être maîtrisés dans leur analyse donc leur représentation.

Ainsi, au delà du choix des nouveaux indicateurs et de leur assemblage, leur représentation dans des dashboards est en soi un enjeu. Pour être fidèles à leur puissance et à leur diversité, les dashboards doivent être des outils dynamiques, capables de s’adapter à tout changement, évolution ou retournement de situation, c’est la règle aujourd’hui. Cette simplicité et cette agilité du dashboard sont la clé de l’efficacité décisionnelle, elles accompagnent l’organisation dans son développement rapide et tiennent compte d’un environnement mouvant en le rendant lisible aux yeux de chacun.

Les bons indicateurs sont ceux qui permettent de se poser les bonnes questions, ils sont souvent simples à comprendre pour l’ensemble de l’organisation et surtout permettent de réaliser ce qui est nécessaire pour impacter les résultats positivement.

Par exemple le NPS (Net Promoter Score) est souvent utilisé pour mesurer l'expérience client. Même si il est vrai que c’est un KPI de management simple, il peut aussi aider un agent qui est en contact avec le client à changer son comportement pour améliorer l’expérience donc l’indicateur.

Un autre exemple serait de consolider plusieurs KPI’s pour obtenir un agrégat qui servira de baseline, une sorte de super KPI, comme l’ensemble du temps passé sur la marque au global en additionnant les temps passés sur les assets digitaux comme les sites, les vidéos et les medias sociaux de la marque, ou l’advocacy en prenant la totalité des contenus partagés positivement sur les plateformes medias sociaux.

Un bon KPI est un KPI qui est aligné avec la performance et les objectifs individuels comme collectifs. C’est en l’atteignant que les individus comme les équipes seront valorisées et récompensées.

L’approche Captain Dash est basée sur cette simplicité et cette agilité. Faire du changement des organisations un levier de performance, tel est un de nos apports. Contactez-nous !

En savoir plus sur Captain Dash, suivez-nous sur Twitter ou abonnez-vous à notre blog.

De : Bruno Walther, Directeur Général et Co-fondateur de Captain Dash

What is the strategy to face the diversity of effectiveness measurements?

Effectiveness measurements are growing everyday. Not a day passes without having a new KPI emerge within companies, where each one of them is considered complementary or even more relevant than the other ones. So what kind of KPIs are relevant to measure the effectiveness of actions taken? Because KPIs are diverse, they must be considered as a whole, as the global vision of the company - its relationship and business story. In real time, KPIs should meet and if possible exceed expectations for simplicity. But choosing the right KPIs is essential as well as the correlation of those linked by the same goal. These KPIs together are critical for decision-making, we call them “super KPIs” as they carry the power to change companies. Those super KPIs are able to evaluate the relevancy of actions taken for new organizational modes in companies. They are, by definition, scalable and must be mastered in their analysis and representation.

Beyond the careful choice of KPIs and their assembling, their representation into dashboards is a stake by itself. In order to stay loyal to their power and diversity, dashboards have to be dynamic tools, able to adapt to all changes, evolutions or twists, it’s a must today. The simplicity and agility of the dashboards are key for efficient decision-making, they help organizations to rapidly grow in a constantly changing environment, by making it readable and understandable for everyone.

Good KPIs are those making you ask yourself the right questions, they are often easy to understand for the organization at all levels and allow you to realize what is necessary to positively impact results. For example, the NPS (Net Promoter Score) is often used to measure customer’s experience. Even if it’s a simple management KPI, it can help associates, who are directly in contact with customers, in changing their behaviors to improve the customer’s experience.

Another example would be to consolidate some KPIs to obtain an aggregate used as a baseline, a super KPI, like the time consumers spend online with the brand by adding the time spent on digital assets such as websites, videos, social media, or the advocacy (by collecting all positive content posted on social media platforms).

A good KPI is the one that is aligned with individual and collective performances and goals. By reaching goals, individuals and teams will feel valued and will be rewarded.

Captain Dash’s approach is based on this simplicity and agility. Our mission is to make the change of organizations a lever for performance. Contact us to know how we can help you!

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Written by: Bruno Walther, CEO & Co-founder of Captain Dash

"Faster, smarter, better", la data pour mieux agir

La décision et l’action sont directement challengées par une nécessité absolue : être rapide. Le monde n’attend pas et chaque seconde compte. Dans le business comme dans la relation aux autres, il faut agir et prendre des décisions rapidement pour réussir. La data est au coeur de cette foudroyance. Elle aussi déverse avec une vélocité sans pareil, rendant la prise de décision plus complexe pour les entreprises.

Il nous faut être plus rapide mais aussi plus malin et plus efficace, c’est une question de survie.

Faster Le débit de la fontaine des données augmente inlassablement. S’équiper des solutions qui permettent de capter efficacement les données et de maîtriser leur flux est une nécessité. A la fois pour pouvoir analyser en temps réel ces données mais aussi pour les rendre décisionnelles. La question est de donner un sens, celui de l’action. La data devient alors un réel atout permettant d’agir plus rapidement tout simplement parce qu’elle est mieux appréhendée.

Smarter Comprendre les données dans ce qu’elles ont d’essentiel sur la représentation de la vie d’une entreprise est capital. Elles doivent pouvoir parler à chacun, sans silos, au sein des organisations. L’idée est de donner à tous cette compréhension intelligente de la réalité économique et relationnelle de l’entreprise. En rendant accessible à chacun cette intelligence, les données et leur représentation dans des dashboards simples et efficaces mettent l’entreprise en tension positive et agile.

Better Le mieux sert l’efficacité, en étant plus rapide et plus malin, nous avançons dans le sens de l’histoire des organisations. Nous sommes mobiles et travaillons en réseau, nous devons être agiles et pro-actifs. Un pilotage de l’entreprise avec les indicateurs qui reflètent cette réalité est essentiel. Lui seul donne une réelle évaluation des actions et de leurs impacts, lui seul permet d’anticiper donc de toujours progresser.

La proposition de valeur de Captain Dash, c’est tout ça et bien plus encore, alors contactez-nous !

"La nécessité pour les CEO et leurs équipes d'implémenter une feuille de route qui permette d’anticiper les besoins de leurs clients ou de proposer de nouveaux services est essentielle. Ils ne peuvent plus, au nom du risque que celle-ci représente, ralentir, invoquer une stratégie à deux vitesses ou suivre une “me too strategy”. La data et son dashboard transverse répondent à ce besoin, ils sont l’antidote du statut quo et du travail en silos. Rapidité, expérience client, pertinence, croissance et nouveaux clients, tout cela est intimement lié. Vous pouvez ouvrir un compte bancaire en 8 minutes avec Number26 ou réserver un appartement en 5 minutes avec Airbnb. Alors pourquoi lorsque vous entrez dans une agence bancaire, il vous est demandé ce que vous voulez ou lorsque vous vous retrouvez à la réception d’un hôtel de votre chaîne préférée vous êtes, encore, obligé de répéter vos choix ? Les systèmes d’information transactionnels (legacy) n’ont pas été construits pour répondre à ce besoin d’agilité et de rapidité, laissez-les là où ils sont avec leurs gardiens ! Construisez autour d’eux des équipes data transverses, ce sont elles, qui, grâce à une architecture de microservices, permettront de récupérer les données (y compris stockées au fond d’un système transactionnel en AS400) mélangées avec d’autres provenant de l’espace client du site internet ou des réseaux sociaux. Aujourd’hui ce n’est pas Watson dont vous avez besoin, mais simplement d’un dashboard avec la data qui vous permet d’accélérer."

En savoir plus sur Captain Dash, suivez-nous sur Twitter ou abonnez-vous à notre blog.

De : Bertrand Verret, Leader des ventes et du revenu au sein de Captain Dash

Faster, smarter, better: data for decisions and actions 

Decisions and actions are directly challenged by an absolute need: speed. Our world does not wait and every second counts. In the business world or in our everyday life with others, we need to act and make quick decisions in order to succeed. Data is in the heart of this phenomenon. It has a speed with no equals, which makes the decision making process more complex for companies.

We need to be faster but also smarter and more efficient, it’s a matter of survival.

Faster The data flow is constantly increasing. It is now a necessity to equip ourselves with solutions that are able to capture and master this data flow. This will help to analyze data in real time and make decisions based on this data. The goal is to make sense of this data, which is translated by taking actions. Data becomes then a real asset devoted to act faster simply because it is actually understood.

Smarter Understanding data and its essential role in a company’s life is key. It needs to be clear, with no silos and this, throughout the entire organization. The idea here is to make data available to everyone by giving them a smart understanding of the economic and general life of the company. By making it available to all, data with simple and efficient dashboards is putting the company under a positive and agile tension.

Better Being better serves efficiency and by being faster and smarter our organizations are on the best path to grow. Today, we constantly work on the move and in networks, that is why we need to be agile and pro-active. Steering our companies with the right KPIs is essential. KPIs give a true evaluation of actions and their impacts serving anticipation and progress.

Captain Dash’s value proposition is that and much more, so contact us now!

"The necessity for CEOs and their teams to implement a roadmap to anticipate their customers’ needs and to offer new services is essential. They no longer can slow down or have a “me too” strategy because of the risk it represents. Data and its transversal dashboard feed this need, they are the antidote for status quo and working in silos. Speed, customer experience, relevancy, growth, new customers… They all are linked to each other. You can open a bank account in 8 minutes with Number26 or book a place in 5 minutes with Airbnb. So why are you still being asked for your needs when you enter your bank or for your preferences at your favorite hotel? Legacy information systems were not designed to answer high-speed and agility needs, that is why you should leave them where they are but build around them with transverse data teams. They are the ones who, with a microservices architecture, will capture the data on legacy systems mixed with data from other sources - from customer accounts to social networks.  You don’t need another Watson but a simple dashboard with data that allows you to grow rapidly and efficiently."

Stay updated and learn more on Captain Dash, follow us on Twitter or subscribe to our blog.

Written by: Bertrand Verret, Chief Revenue Officer at Captain Dash

A customer vision yes, with the right dashboard, it’s better!

A customer relationship requires to not only follow your client, but to also interact in a smarter way with him, this is undeniable. Once that promise is met, a clear and useful vision needs to be made in order to understand the customer’s journey and its behavior with the brand in the long run. Then, the customer dashboard needs to simplify the customer experience by increasing the content and channels relevancy. That’s the only way to make this reinvented customer relationship a business tool.

A simple dashboard, not a simplistic one Simplicity is duty, it makes complex things easy to read and clear. It’s the same with a dashboard, its simplicity must serve customer data to bring the dashboard back to one of its essential functions: to inform.

An elegant dashboard, not a flashy one Elegance is respect, it helps make a difficult thing to manage more accessible. It’s the same idea with a dashboard, its elegance has to motivate the user to use it and optimize one of its purposes : to analyze.

A useful dashboard, not a static one Usefulness is action, it pushes to appreciate things and use them on the long run. A dashboard must be useful not only because it is its main function, but to also generate movement and decision making regarding actions to take related to customers. Its ultimate goal: to bring to action.

At Captain Dash, we are motivated by action, the one that anticipates and helps organizations to leverage their customer relationships into real business opportunities coming from satisfaction and loyalty. Our dashboards are made for that, they help to inform, analyze and bring to action. In one word, they help organizations to succeed!

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Written by: Bertrand Verret, Chief Revenue Officer at Captain Dash

Une vision client oui, avec le dashboard qui va bien, c’est mieux !

La relation client nécessite, c’est irrévocable, de savoir suivre son client mais également d’interagir intelligemment avec lui. Au delà du déclaratif plein de promesses, c’est une vision claire et utile du client qui se dessine, pour appréhender sur la durée son parcours et ses comportements avec la marque. Le dashboard client doit alors aider à simplifier l’expérience client en permettant d’augmenter la pertinence des messages, contenus et canaux. C’est le seul moyen de faire de cette relation client revisitée un moyen de développement business.

Un dashboard simple mais pas simpliste La simplicité c’est la rigueur, elle permet de rendre lisible et compréhensible des choses complexes ou qui semblent l’être. C’est le même postulat pour le dashboard, sa simplicité doit servir la donnée client pour lui rendre une de ses fonctions essentielles : informer.

Un dashboard élégant mais pas “tape à l’oeil” L’élégance c’est le respect, elle aide à rendre une tâche ou un objet, probablement pas évidents, plus accessibles. Il en va de même pour le dashboard, son élégance doit motiver l’accès aux informations client donc l’usage et ainsi optimiser une de ses raisons d’être : analyser.

Un dashboard utile mais pas figé L’utilité c’est l’action, elle pousse à apprécier les choses et à les utiliser sur la durée. Un dashboard se doit d’être utile non seulement parce qu’il doit être fait pour cela mais aussi parce qu’il doit générer le mouvement et la prise de décision sur les actions client à mener. C’est son objectif ultime : agir.

Chez Captain Dash, nous sommes motivés par l’action, celle qui anticipe et qui permet à l’entreprise de faire de sa relation client un vrai levier business issu de la satisfaction et de la fidélisation. Nos dashboards sont faits pour cela, ils permettent d’informer, d’analyser et d’agir, bref de réussir !

En savoir plus sur Captain Dash, suivez-nous sur Twitter ou abonnez-vous à notre blog.

De : Bertrand Verret, Leader des ventes et du revenu au sein de Captain Dash

Data dashboards and microservices: same battle!

With microservices, complex applications are made of tiny independent programs where each one of them has a specific function and communicate with each other in a very modular and agile way. Just as with dashboards, all business approaches should have simple data where each data would have a specific role and be organized in a very agile way to help the stakes of the company.

Why is this comparison?

Because today, simplicity, modularity and precision are major stakes. Microservices are able to deliver on that and a new vision of dashboards must emerge.

A dashboard should be able to integrate any data. It should offer a simple and efficient view over the business, in real time and in a dynamic way. Its mission should be precise and its use should be easy to help decisions based on what the dashboard is showing. In other words, a dashboard should have the same philosophy microservices have!

At Captain Dash, we apply this philosophy to the dashboards we build for our clients. Our dashboards are simple, ergonomic and dedicated to offer an efficient vision of our clients’ business. Powerful, our dashboards transform the way our clients manage their business in a more efficient and dynamic way.

And of course, we use microservices to build our dashboards…

Stay updated and learn more on Captain Dash, follow us on Twitter or subscribe to our blog.

Written by: Bruno Walther, CEO & Co-founder of Captain Dash

Data dashboards et microservices : même combat !

Avec les microservices, des applications complexes sont composées de petits programmes indépendants ayant chacun une fonction unique, et communiquant entre eux dans une approche hautement modulaire et agile. De même, avec les dashboards, toutes les approches business devraient être présentées par des données simples, mono tâche et pouvant être organisées de manière agile et modulaire pour servir les enjeux d’une même organisation.

Alors pourquoi ce parallèle ?

Tout simplement parce qu’aujourd’hui la simplicité, la modularité et la précision sont des enjeux majeurs, les microservices y répondent dans leur domaine et une nouvelle vision des dashboards se doit d’exister dans le sien.

Un dashboard doit pouvoir intégrer des données quelles que soient leur nature. Il doit permettre une vision simplifiée et efficace du business, en temps réel et de manière dynamique. Sa mission doit être précise et son usage clair pour aider à la décision. Bref, il doit avoir la même philosophie que les microservices !

Chez Captain Dash, nous appliquons cette philosophie aux dashboards que nous créons pour nos clients. Ils sont simples, ergonomiques et dédiés à une vision performante de leur business. Puissants, ils savent rendre le pilotage d’activité efficace et dynamique.

Et nous utilisons les microservices pour bâtir ces dashboards …

En savoir plus sur Captain Dash, suivez-nous sur Twitter ou abonnez-vous à notre blog.

De : Bruno Walther, Directeur Général et Co-fondateur de Captain Dash

Captain Dash's solution for La Française des Jeux

How Captain Dash answered La Française des Jeux's needs, interview with Cécile Lagé, Chief Digital Officer "Our stake : to put the client at the heart of our strategy... and develop the culture of data among our teams... Captain Dash's solution makes you want to use it, it is very ergonomic, easy to use and with a well-designed platform, it works better." - Cécile Lagé, Chief Digital Officer à La Française des Jeux

La Française des Jeux & Captain Dash from Captain Dash on Vimeo.

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La solution Captain Dash pour La Française des Jeux

Comment Captain Dash a su répondre aux besoins de La Française des Jeux, rencontre avec Cécile Lagé, Chief Digital Officer "Notre enjeu : mettre le client au coeur de notre stratégie … et développer dans nos équipes la culture de la data … La solution Captain Dash donne envie, elle est très ergonomique et facile à consulter, donc en mettant en scène de façon jolie, ça fonctionne mieux." - Cécile Lagé, Chief Digital Officer à La Française des Jeux

La Française des Jeux & Captain Dash from Captain Dash on Vimeo.

En savoir plus sur Captain Dash, suivez-nous sur Twitter ou abonnez-vous à notre blog.

Data is the new paradigm of marketing

The homo numericus produces in two days what the homo sapiens produced from his birth to the 50’s. This is a complete change of world. 90% of the data produced by humans and machines is not exploited!

50 years ago, we invented the concept of branding. The ability for brands to create a universe where the consumer does no longer buy the functional value of the product but an emotional value, a unique experience to get him through his daily life. This is the way to create an imaginary value that overruns the functional value of a product and this is the true definition of marketing.

Today, data allows us to go further, which is the everyday life of brands such as Tesla, Apple or Runkeeper - to create a unique experience of consumption with data. Each contact made with the brand creates data that is the key for marketers to offer a new experience and engage their customers. Collecting and visualizing the good data generated will help companies to develop and maintain new relationships with individuals, based on a mutual exchange.

Data est definitely the new paradigm of marketing.

Stay updated and learn more on Captain Dash, follow us on Twitter or subscribe to our blog.

Written by: Bruno Walther, Co-founder & CEO of Captain Dash

Driving your operational excellence to the top!

2016 is not very far away.It’s the perfect time to think about New Year's resolutions. What about driving your operational excellence to the top?

Operational excellence is a major element of organizational leadership.

It involves the application of a variety of principles, systems and tools toward the sustainable improvement of key performance metrics. But more than that, it is a continuous improvement journey, a philosophy, a culture, and data is its catalyst. Once the journey has been defined from mapping current and future stakes to creating the framework and execution plan, you need to identify which data can be quickly retrieved to track your efforts and help you generate performance.

This goal has two core principals: First, data and KPI’s need to be accessible everywhere and visible by everyone, this is what we call a Data Democratization! Second, measurement and data are here to track your efforts and alert you when strange events or wrong behaviors occur. We call this a Data Continuous Improvement.

When these two elements are reunited, we can then talk about operational excellence, offering to all your teams the real vision of your business. You can let them track what is good and what is wrong with only one purpose : to improve your business and efficiency.

Stay updated and learn more on Captain Dash, follow us on Twitter or subscribe to our blog.

Written by: Bertrand Verret, Chief Revenue Officer at Captain Dash

KPIs – R is for relevant

It is commonplace for an organization to use the S.M.A.R.T. rule for their KPIs. This rule, in short, states that KPIs should be S.M.A.R.T. – Simple, Measurable, Attainable, Relevant and Time bound. While this framework definitely provides a good foundation it is rather easy to end up with KPIs that do not achieve the desired results. The reason often is the misinterpretation of the ‘R’. Most people make the R about the enterprise, i.e., KPIs should be relevant to company goals.

What about the individual who has to work with these KPIs? Simply put it is not possible for the KPIs to be adopted across the company if they are not relevant to the individual worker.

At Captain Dash when we counsel our clients on KPIs we focus on aligning individuals to the KPIs by keeping the following factors in mind:

Target Audience

The first thing is to understand who has direct impact on the KPIs of the company. How can a KPI be made relevant when the person who directly affects it remains unidentified?

People Study

The next step is to understand the environment in which the target audience functions. What are the factors that have an effect on their ability to deliver, what motivates them, what are the constraints they function under, what are their personal goals for their work, how do these goals align with the intended KPIs?

Gap Analysis

The last part about goal alignments is extremely important. A misalignment between personal goals and company goals can have a negative effect on KPI selection. Once the goals of all the stakeholders have been identified a gap analysis needs to be performed. This gap analysis serves as a blue print when choosing KPIs that are beneficial to both the stakeholders and the organization.

Control

The last step to selecting relevant KPIs is to make sure that they are actually actionable. KPIs that individuals have no control over serve to do nothing more than add frustration and a feeling of failure, neither of which is good for an organization in the long run. Moreover it is impossible to motivate people with something they have no control over.

Once KPIs have been shortlisted keeping individuals in mind all that needs to be done is discuss these KPIs with the respective people under whose domain they fall and help them align their teams to these KPIs.

So, while there is no ‘R’ in KPIs remember that there are no KPIs without relevancy.

Written By: Meghna Verma

If You Internet, You Micro Service!

If you are reading this post you use the Internet. You may be a developer with an interest in Micro Services or you may not be, but you use the Internet. Here is a secret I have for you, if you use the Internet then Micro Services are already a big part of your life.

The Internet as we knew it has changed significantly. You no longer have to be a developer to create a website, the maximum social interactions most people have today are via the Internet and an even more drastic change is that Apps are a bigger part of our lives than websites are.

We use Apps for everything: social websites, communication, photography, shopping, tracking our health, travelling, reading; the list is endless.

These Apps are further connected to their respective websites and backend elements to help us communicate seamlessly with our mobile devices, computers and clouds. All of this communication is very complex and as our devices and data grow the complexity increases. This is where Micro Services come in.

Micro Services and their respective APIs are what make it possible for this complexity to function in the first place. They make it possible for the developers behind them to create that seamless user experience.

But more than that what this revolution called Micro Services brings to the Internet is a break down of silos. They are not just allowing apps to communicate they are encouraging them. They make it possible for developers to connect, share and push the acceptable norms.

All the Big Data that is floating around in cyber space is of use to us only if it is connected, channelized and shared. It is of use to us because Micro Services make it useful.

We can watch a Netflix movie chosen according to our preference on our phone because these tiny services make it possible. We can shop online using an app because Micro Services make the connection.

Without Micro Services channeling the data, creating and upgrading services quickly and communicating in a dynamic manner would be a big challenge. The way we interact with our devices and with the Internet in general would not be the same.

So, if you do indeed use the Internet then you definitely use Micro Services regardless of whether you know it or not.

In fact, at Captain Dash we believe that going forward doing business without Micro Services will not just get difficult but impossible!

To stay updated with our series on Micro services architecture follow us on twitter or subscribe to our blog.

Written By: Meghna Verma

Sexy Data = Smart Data + Beautiful Data

At Captain Dash we believe that data is sexy. Data is smart enough to tell a story and beautiful enough to delight your senses. Or at least it can be all those things. Smart Data

The world is already overwhelmed with data and the number of devices producing data outnumbers humans. This number is all set to explode by 2020.

What this means is that data is not going away and it IS the future.

As data has increased everyone has jumped on to the bandwagon of creating metrics. Everyone wants to know every possible thing that data can tell him or her.

As a generation we have become pros at adding performance metrics to as many things as possible – our health, our businesses, dating sites, even our social interactions!

But these metrics are just numbers again without the right context and the right vision. This is where story telling comes in. All the data that you or your business generate can tell a fascinating story when the right KPIs are applied to this data along with supporting facts, understandable charts and finally correlation.

Beautiful Data

Humans are visual beings. Not only do we judge people and things based on how they look but we digest information in matters of seconds when represented visually as opposed to the minutes or hours it would take to read it or listen to it. On top of that it is easier for us to retain a picture over a book.

So, of course visualizing data is key. But visualizations needn’t be boring pie charts. Visualizations should be harmonious, sleek and impactful!

They should make the viewer stop and spend time on them.

Sexy data

When you combine these two elements, the correct data with beautiful visual representations of it’s story, you have on your hands what we call sexy data.

This is the kind of data that is intuitive, hits the mark and is appealing to look at.

Going forward, the success of data depends entirely on turning the vastness and complexity of data into something simple and intuitive enough to attract its viewers.

Hence, how sexy your data is depends on how smart and beautiful you make it!

Written By: Meghna Verma

4 Slideshare Posts About Micro Services In Practice

As mentioned earlier by us, Micro Services are the real revolution in the world of data. There are many big organizations using the Micro Services architecture out there; some which have been using it for as long as 3 to 5 years. In this post we share with you 4 slideshare posts that talk about the use of Micro Services by some of the bigger players out there:

1. Scaling Gilt: from monolith ruby app to Micro Service scala service architecture

This was a talk given by Gilt Lead Software Engineer Yoni Goldberg at the NYC Tech Talks' January 14, 2014 meetup at Gilt.

2. Nike's Journey into Micro Services

This presentation will discusses the journey Nike undertook to move to a completely 100 percent cloud native architecture and the decisions behind making it happen.

3. No Free Lunch, Indeed: Three Years of Micro-services at SoundCloud

In this talk the SoundCloud team share the toolkit and strategy SoundCloud uses to keep its micro-services explosion manageable.

4. MicroServices at Netflix - challenges of scale

Sudhir Tonse and Nitesh Kant discuss the challenges faced by Netflix while using Micro services at large scale.

To stay updated with our series on Micro services architecture follow us on twitter or subscribe to our blog.

Written By: Meghna Verma

 

Micro Services - Preparing for the Transition

We have often talked about how working with Micro Services brings about changes at many levels in an organization. Today we will tackle the how to prepare for these changes to come and the transition can be made smoother.

The 3 main things to consider are services, dev-ops coordination and security.

Services:

Aside from changing network speed and construction, Micro Services tend to have a huge effect on the services associated with the applications. Given the loose coupling necessary to obtain a functional Micro Services architecture the dev and operations teams need to divide their network services between those directly associated with applications and those that are not.

Service discovery needs to be implemented as well. The tool used for this needs to be equally dynamic on and off cloud. The service discovery has a direct impact on your infrastructure since it affects how the services interact.

In addition to all this the rise of containerization services has led to a need for compatible management services to make the workflow smoother.

Dev-Ops coordination:

Making the transition to Micro Services is not especially easy on teams and because of this the development and operations teams need to work in synchronization to facilitate this transition.

Ideally in a Micro Services structure exclusively one team from start to finish handles each application, but often, if your team is small this does not happen. Instead the team is handling multiple applications and sometimes working with other teams. In such a scenario the operations and development schedules need to be synched to perfection to make for smooth deployment.

Security:

Security is not something one thinks of first hand when considering transitioning to Micro Services. The biggest advantage of this infrastructure is the agility it affords and every malicious attack that your security blocks, is one less stress on your application. Thus, a sound security system helps your applications to perform stress free and with the required agility.

To stay updated with our series on Micro services architecture follow us on twitter or subscribe to our blog.

Written By: Meghna Verma

Three architectural strategies for Micro Services APIs

A good house is built on a strong foundation. The same holds true for systems architecture. How you build your Micro Services determines what they turn into.

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How to Read a Sankey Visualization

n dimensions + 1 metric

Shows the distribution of a metric on several dimensions, with the value of each dimension’s distribution shown on the next dimension.

Example : It’s possible to distribute the “visits” metric on a “types of visitors” dimension where the values could be “new” and “known”, then distribute the “new” and “known” on a dimension “sex” between male and female.

For Example: Let's say you want to track the entire journey of your visitors. Which channels do they come from? Which pages do they land and leave on?

You can clearly see that the majority of your visitors are new.

Sankey New visitors

Most of your new visitors come directly to your website via url, but a significant portion also come from referrals.

sankey referral

Your known visitors mostly come from organic search.

Sankey organic search

All of your organic search visitors accessed your website from google.com, and most of your referred viewers come from designmodo.com, designfestival.com or forum.vietdesigner.net.

sankey google

sankey designmodo

What about landing pages?

Direct and organic search visitors land on /the-company, /the-product or /home pages.

sankey companyUh oh...your referrals are landing on your /404 page.

sankey 404 You must have removed a page from your website which was referred to by an external link. Something must be done about your 404 page and your /511 page because people land on it and leave without ever finding your home page.

Is this the journey you had in mind for your visitors?

In order to play around some more with Sankey Visualizations you can head over to the visualization lair at Captaindash.com.