What is the strategy to face the diversity of effectiveness measurements?

Effectiveness measurements are growing everyday. Not a day passes without having a new KPI emerge within companies, where each one of them is considered complementary or even more relevant than the other ones. So what kind of KPIs are relevant to measure the effectiveness of actions taken? Because KPIs are diverse, they must be considered as a whole, as the global vision of the company - its relationship and business story. In real time, KPIs should meet and if possible exceed expectations for simplicity. But choosing the right KPIs is essential as well as the correlation of those linked by the same goal. These KPIs together are critical for decision-making, we call them “super KPIs” as they carry the power to change companies. Those super KPIs are able to evaluate the relevancy of actions taken for new organizational modes in companies. They are, by definition, scalable and must be mastered in their analysis and representation.

Beyond the careful choice of KPIs and their assembling, their representation into dashboards is a stake by itself. In order to stay loyal to their power and diversity, dashboards have to be dynamic tools, able to adapt to all changes, evolutions or twists, it’s a must today. The simplicity and agility of the dashboards are key for efficient decision-making, they help organizations to rapidly grow in a constantly changing environment, by making it readable and understandable for everyone.

Good KPIs are those making you ask yourself the right questions, they are often easy to understand for the organization at all levels and allow you to realize what is necessary to positively impact results. For example, the NPS (Net Promoter Score) is often used to measure customer’s experience. Even if it’s a simple management KPI, it can help associates, who are directly in contact with customers, in changing their behaviors to improve the customer’s experience.

Another example would be to consolidate some KPIs to obtain an aggregate used as a baseline, a super KPI, like the time consumers spend online with the brand by adding the time spent on digital assets such as websites, videos, social media, or the advocacy (by collecting all positive content posted on social media platforms).

A good KPI is the one that is aligned with individual and collective performances and goals. By reaching goals, individuals and teams will feel valued and will be rewarded.

Captain Dash’s approach is based on this simplicity and agility. Our mission is to make the change of organizations a lever for performance. Contact us to know how we can help you!

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Written by: Bruno Walther, CEO & Co-founder of Captain Dash

Data dashboards and microservices: same battle!

With microservices, complex applications are made of tiny independent programs where each one of them has a specific function and communicate with each other in a very modular and agile way. Just as with dashboards, all business approaches should have simple data where each data would have a specific role and be organized in a very agile way to help the stakes of the company.

Why is this comparison?

Because today, simplicity, modularity and precision are major stakes. Microservices are able to deliver on that and a new vision of dashboards must emerge.

A dashboard should be able to integrate any data. It should offer a simple and efficient view over the business, in real time and in a dynamic way. Its mission should be precise and its use should be easy to help decisions based on what the dashboard is showing. In other words, a dashboard should have the same philosophy microservices have!

At Captain Dash, we apply this philosophy to the dashboards we build for our clients. Our dashboards are simple, ergonomic and dedicated to offer an efficient vision of our clients’ business. Powerful, our dashboards transform the way our clients manage their business in a more efficient and dynamic way.

And of course, we use microservices to build our dashboards…

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Written by: Bruno Walther, CEO & Co-founder of Captain Dash

The dashboard, a real tool for finance

As we are facing drastic changes in business models, driving the finances of an organization can become more and more complex. But does it means that we have to make complex tools to manage it? Surprisingly… Not!

The key is to choose simple and relevant indicators to be more efficient. This is critical in order to give a dynamic vision of your business, in real time and in all transparency. Only this approach will enable quick and efficient decisions.

So how to do that?

First, we need to define basic and meaningful KPIs rather than trying to fill up your dashboards with tons of KPIs. We must think of the usefulness and the usage of each KPI to better evaluate and increase the value from your actions. Then, we have to build flexible and simple dashboards for a precise financial vision that is easy to understand and analyze. We can then talk about efficient decision-making.

Wishfull thinking?

No! At Captain Dash, we are guided by a strong philosophy: simplicity is a key to be efficient. We believe in simplicity, beauty and usefulness to better succeed. Only operational excellence, efficient and quick decision-making should drive us all.

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Written by: Bertrand Verret, Chief Revenue Officer at Captain Dash

Data is the new paradigm of marketing

The homo numericus produces in two days what the homo sapiens produced from his birth to the 50’s. This is a complete change of world. 90% of the data produced by humans and machines is not exploited!

50 years ago, we invented the concept of branding. The ability for brands to create a universe where the consumer does no longer buy the functional value of the product but an emotional value, a unique experience to get him through his daily life. This is the way to create an imaginary value that overruns the functional value of a product and this is the true definition of marketing.

Today, data allows us to go further, which is the everyday life of brands such as Tesla, Apple or Runkeeper - to create a unique experience of consumption with data. Each contact made with the brand creates data that is the key for marketers to offer a new experience and engage their customers. Collecting and visualizing the good data generated will help companies to develop and maintain new relationships with individuals, based on a mutual exchange.

Data est definitely the new paradigm of marketing.

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Written by: Bruno Walther, Co-founder & CEO of Captain Dash

Driving your operational excellence to the top!

2016 is not very far away.It’s the perfect time to think about New Year's resolutions. What about driving your operational excellence to the top?

Operational excellence is a major element of organizational leadership.

It involves the application of a variety of principles, systems and tools toward the sustainable improvement of key performance metrics. But more than that, it is a continuous improvement journey, a philosophy, a culture, and data is its catalyst. Once the journey has been defined from mapping current and future stakes to creating the framework and execution plan, you need to identify which data can be quickly retrieved to track your efforts and help you generate performance.

This goal has two core principals: First, data and KPI’s need to be accessible everywhere and visible by everyone, this is what we call a Data Democratization! Second, measurement and data are here to track your efforts and alert you when strange events or wrong behaviors occur. We call this a Data Continuous Improvement.

When these two elements are reunited, we can then talk about operational excellence, offering to all your teams the real vision of your business. You can let them track what is good and what is wrong with only one purpose : to improve your business and efficiency.

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Written by: Bertrand Verret, Chief Revenue Officer at Captain Dash

The KPI Curse

KPIs have a way of turning many organizations on their heads. Sometimes this happens because there are too many KPIs and too much data being gathered but often times it is because KPIs are misunderstood.

KPI stands for Key Performance Indicator with the emphasis being on indicator though people often tend to put the emphasis on performance. Due to this, KPIs more often than not become very closely entangled with targets.

At Captain Dash when we consult with our clients over KPIs we advice them to narrow their KPIs down to metrics that are closely related to the global goals of the organization.

By this we mean that KPIs are not the goals themselves; instead they are indicators of said goals. For us, KPIs help us to measure certain data points that help us to determine the progress made towards achieving our goals and delivering on our key priorities. This thus implies that KPIs indicate whether we are on track or not. They exist to provide objective information, which helps us to strategize better.

If on the other hand when one uses KPIs as targets they end up as short-term numbers to be achieved by departments and just serve as a scorecard more than anything else.

There is of course a reason why KPIs and targets get mixed up together. Other than the fact that they are both metrics there is the fact that for KPIs to work they need targets or benchmarks. It is very easy to see these targets as the targets that the organization or departments need to achieve.

Do not let them confuse you, these benchmarks serve as a reference point to see if we are on track and how much adjustment is needed, if any, in our strategy.

If you use KPIs are the indicators they are meant to be and let them guide your strategy they end up as very powerful tools to guide improvements across the organization.

On the other hand, an indicator that you could implement to measure progress could be the Key Transformation Indicator or KTIs.

Written By: Meghna Verma