What is the strategy to face the diversity of effectiveness measurements?

Effectiveness measurements are growing everyday. Not a day passes without having a new KPI emerge within companies, where each one of them is considered complementary or even more relevant than the other ones. So what kind of KPIs are relevant to measure the effectiveness of actions taken? Because KPIs are diverse, they must be considered as a whole, as the global vision of the company - its relationship and business story. In real time, KPIs should meet and if possible exceed expectations for simplicity. But choosing the right KPIs is essential as well as the correlation of those linked by the same goal. These KPIs together are critical for decision-making, we call them “super KPIs” as they carry the power to change companies. Those super KPIs are able to evaluate the relevancy of actions taken for new organizational modes in companies. They are, by definition, scalable and must be mastered in their analysis and representation.

Beyond the careful choice of KPIs and their assembling, their representation into dashboards is a stake by itself. In order to stay loyal to their power and diversity, dashboards have to be dynamic tools, able to adapt to all changes, evolutions or twists, it’s a must today. The simplicity and agility of the dashboards are key for efficient decision-making, they help organizations to rapidly grow in a constantly changing environment, by making it readable and understandable for everyone.

Good KPIs are those making you ask yourself the right questions, they are often easy to understand for the organization at all levels and allow you to realize what is necessary to positively impact results. For example, the NPS (Net Promoter Score) is often used to measure customer’s experience. Even if it’s a simple management KPI, it can help associates, who are directly in contact with customers, in changing their behaviors to improve the customer’s experience.

Another example would be to consolidate some KPIs to obtain an aggregate used as a baseline, a super KPI, like the time consumers spend online with the brand by adding the time spent on digital assets such as websites, videos, social media, or the advocacy (by collecting all positive content posted on social media platforms).

A good KPI is the one that is aligned with individual and collective performances and goals. By reaching goals, individuals and teams will feel valued and will be rewarded.

Captain Dash’s approach is based on this simplicity and agility. Our mission is to make the change of organizations a lever for performance. Contact us to know how we can help you!

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Written by: Bruno Walther, CEO & Co-founder of Captain Dash

Le dashboard, véritable outil de pilotage financier

Face à un changement radical des modèles business, le pilotage financier d’une organisation devient de plus en plus compliqué, alors devons-nous pour autant complexifier les outils dédiés à ce pilotage ? Bizarrement non !

L’évidence c’est que finalement les indicateurs à mettre en oeuvre se doivent d’être simples et pertinents donc plus efficaces. Il faut être capable de donner une vision dynamique de la santé de son business, en temps réel et le plus près du terrain, car seule cette approche permet les prises de décisions rapides nécessaires aujourd’hui dans nos métiers.

Alors comment procéder ?

Tout d’abord, définir des KPIs qui soient basiques et parlants, ne pas chercher à charger la barque mais miser sur l’utilité et l’usage pour mieux évaluer et valoriser les actions. Bâtir ensuite des dashboards souples, simples et modulables permettant d’avoir une vision financière précise, parlante et facile à analyser, il en va de l’efficacité des décisions.

Vue de l’esprit ?

Non ! Chez Captain Dash nous sommes guidés par une philosophie affirmée, faire compliqué ne signifie pas être efficace alors faisons simple, beau et utile pour mieux réussir car seules l’excellence opérationnelle et l’agilité doivent nous “driver”.

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De : Bertrand Verret, Leader des ventes et du revenu au sein de Captain Dash

The dashboard, a real tool for finance

As we are facing drastic changes in business models, driving the finances of an organization can become more and more complex. But does it means that we have to make complex tools to manage it? Surprisingly… Not!

The key is to choose simple and relevant indicators to be more efficient. This is critical in order to give a dynamic vision of your business, in real time and in all transparency. Only this approach will enable quick and efficient decisions.

So how to do that?

First, we need to define basic and meaningful KPIs rather than trying to fill up your dashboards with tons of KPIs. We must think of the usefulness and the usage of each KPI to better evaluate and increase the value from your actions. Then, we have to build flexible and simple dashboards for a precise financial vision that is easy to understand and analyze. We can then talk about efficient decision-making.

Wishfull thinking?

No! At Captain Dash, we are guided by a strong philosophy: simplicity is a key to be efficient. We believe in simplicity, beauty and usefulness to better succeed. Only operational excellence, efficient and quick decision-making should drive us all.

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Written by: Bertrand Verret, Chief Revenue Officer at Captain Dash